Parenting Matters

A South Florida Nonprofit with 25 years of service, Parenting Matters prevents child abuse through avenues of parenting education. When they engaged Aginto in 2018, the company was named Family Partnership Center, and had goals of rebranding.

The project included new branding, a new organizational logo, changing names, and a brand new website.

Working with their staff and board members, our team went to work developing the new brand, and the organization was thrilled with their new look.

OUT WITH THE OLD

When rebranding, the goal is to create a new identity that still pays some homage to the old brand. Their new logo and website is a fresh look, but the lines and flow of the new website has a familiar look to that of the previous brand.

CONTENT IDEAS

To express the available resources that the charity offers, we created written content to outline their offerings, classes and courses, as well as an interactive calendar system for users to plan for an upcoming event.

CORPORATE PHOTOGRAPHY

Consumers still want to work with people that they can trust, so in an effort to convey the organization’s staff, we scheduled and produced corporate headshots for all of their staff. The team looks stunning, providing a smiling face for parents looking for answers.