For law firms, success is dependent on being visible wherever their prospective clients are looking. But, being visible is just the first step.

There’s a lot of competition out there, and people don’t select a lawyer haphazardly. There’s a lot at stake, and people want to know they’ve found the right lawyer to represent them.

Increasing visibility while also establishing authority and trust can be difficult, but for a law firm, it’s a recipe for success.
We used search ads to target people actively searching for keywords related to their law firm and services, like “accident injury attorney” and “car accident lawyers near me.”

We created landing pages to complement their ad campaigns, helping them to rank higher on Google for relevant keywords by boosting their authority through our Content Marketing Specialists to create high-quality articles and videos.

Driving prospective clients to the firm’s practice-specific pages strengthened their thought-leadership position in priority areas, and the results have been phenomenal.