Client Success Story
A Banyan Residence
Increasing Residency By Improving Their Digital Presence
South Florida assisted living community gets an uptick of new residents through digital marketing strategies.
— Quick Stat: 41% Revenue Increase —
Quick Stat: 41% Revenue Increase
A Banyan Residence Assisted Living & Memory Care is a senior living community located near Venice Island in South Florida.
With solid reviews and a good reputation, ABR had seen some growth in previous years, but consistency had become an issue. They needed a steady stream of interested and qualified residents.
From the start, A Banyan Assisted Living communicated two primary goals: improve search engine ranking results and increase lead generation of qualified leads company-wide.
Aginto conducted a marketing gap analysis that assessed ABR’s ability to attract qualified prospects, convert them to leads and provide more qualified opportunities to their sales team.
By optimizing local directories, search visibility dramatically improved.
Optimizing for local search included claiming unclaimed business listings, correcting errors in business listing information and removing duplicate listings. Overall listing scores improved on average by 25% after eight months.
Creating Strategies That Convert
To improve search, as well as lead quantity and quality, Aginto recommended a multi-faceted approach to optimizing for on-page and off-page SEO. The strategy also included implementation of content marketing.
Customer research and development of buyer personas created a solid foundation with which to develop a content marketing strategy, including written content and video production on a consistent basis.
Aginto developed a comprehensive inbound marketing strategy to help achieve this goal. In eight months, A Banyan Residence saw a 62% increase in local organic website traffic, as compared to the prior year. More and more phone calls began to flood in, with web searchers finding them across multiple platforms.
A formula was created to calculate ROI for A Banyan Residence. The formula used average length of stay based on level of care (assisted living/memory care), current monthly rental rate and rate for care services. Assuming residents will progress to a higher level of care needs as they age, ROI was calculated conservatively based on factual information.
ROI for ABR measured at 8x the total investment for services rendered by Aginto in 2019. For every $1 spent on services, $8 of additional revenue was generated from increased occupancy.
Creating Strategies That Convert
To improve search, as well as lead quantity and quality, Aginto recommended a multi-faceted approach to optimizing for on-page and off-page SEO. The strategy also included implementation of content marketing.
Customer research and development of buyer personas created a solid foundation with which to develop a content marketing strategy, including written content and video production on a consistent basis.
Aginto developed a comprehensive inbound marketing strategy to help achieve this goal. In eight months, A Banyan Residence saw a 62% increase in local organic website traffic, as compared to the prior year. More and more phone calls began to flood in, with web searchers finding them across multiple platforms.
A formula was created to calculate ROI for A Banyan Residence. The formula used average length of stay based on level of care (assisted living/memory care), current monthly rental rate and rate for care services. Assuming residents will progress to a higher level of care needs as they age, ROI was calculated conservatively based on factual information.
ROI for ABR measured at 8x the total investment for services rendered by Aginto in 2019. For every $1 spent on services, $8 of additional revenue was generated from increased occupancy.
