Client Success Story
Tropex
Rooted in Design, Grown Through Digital
A wholesale landscape supplier modernizes their digital presence to drive business growth and connect with a new generation of customers.
— Quick Stat: 39% Increase in RFQ Submissions —
Quick Stat: 39% Increase in RFQ Submissions
A Legacy Brand Needing a Digital Refresh
Tropex is a leading landscape supply and nursery company based in Sarasota, Florida, providing premium plants, trees, and materials to landscape architects, contractors, and developers across the Gulf Coast. With decades of industry experience and an unmatched inventory, Tropex had long been a go-to partner in the region — but their digital presence didn’t reflect the scale or sophistication of their operation.
When Tropex partnered with Aginto, the mission was clear: build a digital identity that matched the size, professionalism, and quality of the business. Their outdated website lacked organization and didn’t reflect the breadth of their offering. Important information — like delivery zones, product availability, and service capabilities — was hard to find, and the site wasn’t mobile-friendly, making it difficult for contractors in the field to access.
Additionally, Tropex was almost invisible in organic search. Despite being a well-known name in the industry, they weren’t showing up for relevant searches like “wholesale palms Sarasota” or “landscape supply near me.” Without analytics in place, the team had no visibility into who was using their site or why those visits weren’t translating into inquiries or orders.
Modernizing the Experience
Aginto began with a full website redesign, rooted in both form and function. We created an intuitive product catalog, built for browsing on mobile devices and in the field — with clear imagery, categories, and a streamlined request-for-quote experience. The new site emphasized trust, scale, and accessibility for professionals working on fast-paced job sites.
To boost visibility, we implemented a strategic SEO campaign targeting wholesale-related and plant-specific keywords throughout the region. Optimized product pages and local landing pages improved search rankings and made it easier for clients to find what they needed. The site structure was built to scale — allowing for seasonal promotions, new categories, and education-driven content.
Data tracking tools were layered in to monitor quote submissions, top-performing plant categories, and which user journeys led to contact. Combined with a blog content strategy and ongoing SEO updates, Tropex began pulling in search traffic that translated directly to business leads.
Modernizing the Experience
Aginto began with a full website redesign, rooted in both form and function. We created an intuitive product catalog, built for browsing on mobile devices and in the field — with clear imagery, categories, and a streamlined request-for-quote experience. The new site emphasized trust, scale, and accessibility for professionals working on fast-paced job sites.
To boost visibility, we implemented a strategic SEO campaign targeting wholesale-related and plant-specific keywords throughout the region. Optimized product pages and local landing pages improved search rankings and made it easier for clients to find what they needed. The site structure was built to scale — allowing for seasonal promotions, new categories, and education-driven content.
Data tracking tools were layered in to monitor quote submissions, top-performing plant categories, and which user journeys led to contact. Combined with a blog content strategy and ongoing SEO updates, Tropex began pulling in search traffic that translated directly to business leads.
