Client Success Story
Monarch Murphy Beds
Crafting a Custom Digital Experience for a Custom Furniture Brand
A Sarasota-based Murphy bed company elevates its web presence and search visibility to match the quality of its handcrafted designs.
— Quick Stat: 171% Increase Organic Search Traffic —
Quick Stat: 171% Increase Organic Search Traffic
The Challenge of Visibility & Credibility
Monarch Murphy Beds specializes in high-end, custom-built Murphy beds for homeowners across Sarasota and the surrounding Gulf Coast. Known for their elegant craftsmanship and space-saving solutions, Monarch had carved out a niche in the luxury furniture market — but their online presence didn’t reflect the same level of sophistication as their product line.
When Monarch partnered with Aginto, the goals were clear: create a professional, design-forward website that reflected the company’s commitment to quality, and optimize that website to bring in new customers searching for custom home solutions. Their previous site lacked clarity, performed poorly on mobile, and wasn’t appearing in local search results for high-intent queries like “custom Murphy beds Sarasota.”
Without on-site tracking or analytics, the team had little insight into how users were interacting with their site — or why most visitors weren’t converting into leads.
Building a Better Foundation
Aginto started by designing a fully custom website that mirrored Monarch’s premium product offering. We incorporated full-screen photography of past installations, interactive gallery sliders, and a simple yet elegant color palette to allow the craftsmanship to speak for itself. Pages were structured to guide users through the process — from design inspiration to scheduling a consultation.
On the SEO front, we targeted local, product-specific terms such as “custom wall beds Sarasota” and “space-saving furniture Florida,” implementing a comprehensive on-page and metadata strategy that improved rankings within the first few months. Structured data was applied to highlight service areas and product types in search engine results.
With a complete data tracking system in place, Monarch was now able to see exactly how customers navigated the site, which product pages performed best, and what led to conversion events — whether form submissions, click-to-calls, or showroom visit requests.
Building a Better Foundation
Aginto started by designing a fully custom website that mirrored Monarch’s premium product offering. We incorporated full-screen photography of past installations, interactive gallery sliders, and a simple yet elegant color palette to allow the craftsmanship to speak for itself. Pages were structured to guide users through the process — from design inspiration to scheduling a consultation.
On the SEO front, we targeted local, product-specific terms such as “custom wall beds Sarasota” and “space-saving furniture Florida,” implementing a comprehensive on-page and metadata strategy that improved rankings within the first few months. Structured data was applied to highlight service areas and product types in search engine results.
With a complete data tracking system in place, Monarch was now able to see exactly how customers navigated the site, which product pages performed best, and what led to conversion events — whether form submissions, click-to-calls, or showroom visit requests.
