Challenges Prior to Partnering with Aginto
With the company receiving a fair amount of referrals from many satisfied clients, company founder Ray Parker realized that in order to grow they would need to attract business from more diverse avenues. After spending time advertising in newspapers and magazines, the company began to receive leads – But not leads that would convert into the type of sales the company needed to grow.
Upon contacting Aginto Solutions, Ray sat down with our team to find ways to target his ideal potential clients, how to attract those people back to his website, and how to connect with these individuals.
Through avenues such as Facebook paid advertising, Aginto was able to target homeowners in certain regions only, improving Raymond’s ROI drastically. A partnership with Houzz was established to not only attract more potential business directly, but to allow clients to leave glowing reviews that others would take into account before making a buying decision.
A content marketing plan was put into action, with new content, blog articles, and answers to frequently asked questions being constantly added to the website.
Lastly, a video marketing strategy was developed, allowing Raymond the ability to show off his teams skill and process to potential buyers.
Today, they continue to see a direct connection between the content marketing and search marketing strategies, and their qualified web leads.