As a growing local company in a highly competitive industry, Honey Do Home Repair faced several marketing challenges. They needed a strategic positioning and messaging plan that would resonate with their targeted audience, educate their prospects, and position them as a respected and trusted leader in their industry.
With the home repair industry having so many categories and potential project opportunities, it was imperative for Honey Do to have a solid digital strategy and reputation. Since the keywords for their industry are so broad, focusing on earning first page rankings with a website setup to convert website traffic was job number one.
In order to attract and convert prospects and position Honey Do as a trusted solution in the local market, Aginto create content campaigns centered on educating residents on DIY home repair projects, warning signs, and answers to common questions. We wrote blog articles and eBooks focused around targeted topics to increase their organic website traffic, and to demonstrate their knowledge in the industry. Combined with social media to reach targeted prospects in the area, Honey Do quickly became the ‘go-to’ contractor for Manatee County residents.
Today, they continue to see a direct connection between the content marketing and search marketing strategies, and their qualified website leads.