Challenges Prior to Partnering with Aginto
Sarasota business owner Chris Cervini and his company; Gulf Coast Retractable Screens; knew that in order to reach their organizational growth goals, they had to make changes to improve their digital presence. Their website was not properly optimized completely, which made it difficult for search engines to find and list their site properly.
In addition, they received very few leads online because there was only a single place that visitors could convert on, their ‘Contact Us’ page, which is considered a bottom-of-the-funnel action that a only small group of web visitors (about 2%) are ready to take.
In order to better reach the ideal type of potential client and to bring them to their website, Cervini sought a solution that would provide them with more highly qualified website visitors, and in turn, capture new leads that were currently in the market for his products.
From the beginning of their work with Aginto Solutions, their consultant was instrumental in helping them get off and running. He looked at every aspect of their website to diagnose missing key SEO elements, and made sure they were setup properly to get found by search engines for important terms and topics in the screening and awning industry.
Next, to generate more leads who were in the earlier stages of research, their consultant recommended implementing contact forms on each page, along with Call-To-Actions to capture leads when a web visitor was currently researching their products and services.
Lastly, a pay-per-click campaign was put in place, to increase the regional growth of the business, and attract qualified prospects from outside of their county and local area. Today they continue to see a direct correlation between their PPC marketing, and their web leads, and are pleased to have experienced a 120% increase in web traffic throughout all of 2014.