Challenges Prior to Partnering with Aginto
With the company growing at a steady pace over the last decade, the management at Anderson & Associates noticed that seemingly none of their business was coming from their online resources. Most of their new business inquiries were being acquired via referrals and networking events.
In addition, while they were receiving the lion’s share of the website traffic in their local community, website visitors were quickly bouncing off of the website and likely going to a competitor’s site. None of the website visitors were reaching out to them through the website, and they hadn’t received a quote request online in months.
In order to reach more targeted leaded online, they needed a strategy that would attract the ideal potential new client to website, and a site that convert those visitors into quote requests and soon, paying clients.
From the beginning of their partnership with Aginto Solutions, their consultant was instrumental in helping them get off and running. A new website was developed to help them with missing key SEO elements, ensuring that while their search rankings were improving, and traffic was increasing, the website would convert a higher number of visitors into quote requests or incoming phone calls.
Next, to generate more leads who were in the earlier stages of insurance research, their consultant recommended implementing contact forms on each page, along with Call-To-Actions to capture leads when a web visitor was currently researching their own insurance coverage needs, encouraging more visitors to convert into potential new clients.
Lastly, a content marketing plan was put into action, and new content, blog articles, and answers to frequently asked questions are constantly added to the website. A Facebook marketing strategy was implemented, driving traffic from Facebook from targeted individuals who have a need for new or higher value insurance coverage. Today, they continue to see a direct connection between the content marketing and search marketing strategies, and their web leads. They are experiencing an increase in qualified leads by more than 40% and continue to increase that number each month.