Challenges Prior to Partnering with Aginto
In 2013, Roderick Kabel was hired to lead Alliance Legal Group’s marketing team and discovered several inefficiencies in their marketing and online sales process. The marketing team was working with Reach Local for Google Pay-Per-Click and lead generation, but found the system so difficult to use that they ended never knowing what leads were coming from where, and how much their client costs per acquisition actually were.
In addition, while they received a good amount of leads online, the quality of the leads were subpar because there was only a single place that visitors could convert on, their ‘Contact Us’ page, which is considered a bottom-of-the-funnel action that a only small group of web visitors (about 2%) are ready to take.
In order to better reach the ideal type of potential client and to bring them to their website, Kabel needed a solution that would provide them with more highly qualified website visitors, and in turn, capture new leads that were currently in the market for their practice areas.
From the beginning of their partnership with Aginto Solutions, their consultant was instrumental in helping them get off and running. He looked at every aspect of their website to diagnose missing key SEO elements, and made sure they were developer properly to be found by search engines for important terms and keywords in the foreclosure defense industry.
Next, to generate more leads who were in the earlier stages of research, their consultant recommended implementing contact forms on each page, along with Call-To-Actions to capture leads when a web visitor was currently researching their own foreclosure defense, encouraging more visitors to convert into potential new clients.
Lastly, the pay-per-click campaign was revamped, to increase the growth of the business, and attract real qualified prospects from the entire state of Florida. Today they continue to see a direct correlation between their PPC marketing, their new contact forms, and their web leads, and are pleased to have experienced a 450% increase in web traffic throughout all of 2014.